posted on April 18, 2012 18:09
So how does Social Media help companies grow? Although it's been around for a while now, the business benefits of Social Media may not always be so obvious.
Social media marketing should always work in conjunction and be integrated into other traditional marketing strategies and campaigns. The effect of combining social media marketing with traditional marketing techniques is that you can achieve a higher rate of targeted visitors to your online Internet profiles, improve your search engine optimization efforts, lower your overall business marketing investment, and grow your brand both online and offline.
Social media marketing is still viewed by many as something that children and students engage in. However, Social Media's capability for "Online Word of Mouth" is dramatically changing the business marketing landscape and after years of being just a social tool it now has real commercial benefits. Human nature means that people like to interact and socialise with each other. With social media and the tools that come with it, that is possible online. Below are listed just some of business benefits that you can obtain with social media.
Social Media Benefits:
Visitor Targeting: With Content playing an ever important part in the Online world, blogging can be the heart and social of any social media marketing strategy. If the content on your blog is relevant and interesting to the reader, you can develop a strong following. By posting regular updates about your company, brand, services, products and any other related targeted keywords, you will start increasing the rate of targeted visitors to your blog and therefore your business.
SEO: An organic side benefit of quality content that people access and share via social media is that if the readers are engaged with your content, they will distribute it with their own network. This can instigate conversations that may propagate throughout the web. The back links generated via this "viral" spread can also increase targeted visitors to your website and blog. The use of targeted keywords in your SEO campaign via your social media discussion, means that there is a chance that you can increase the rankings to your website.
Branding efforts: Social media is especially efficient at brand awareness and building. For example, advertising on popular social media channels can build brand recognition and exposure that is targeted at specific demographic audiences. Posting a catchy video on video sharing sites has the ability to spread virally over the web. In marketing in general, the more you see a product and brand name, the more you can recognise it and be influenced by it, even if you decide to ignore it.
Save money: Social media marketing is generally much cheaper than traditional marketing methods and stretches the overall budget of your online campaign while improving the overall reach of your message and promotions. Integrating social media with all of your other online and offline marketing initiatives, it can have the effect of delivering a far higher global impact of your Marketing initiative locally, nationally and worldwide.